Graphic design as an indicator of social transformations
نویسندگان
چکیده
Objective:The aim of the article involved empirical study correlation bet ween use graphic design and perception social transformations in society. Methodology:Survey, testing, socio-psychological adaptation diagnostics private semantic differentiations, EPA (Evaluation -Potency -Activity) Scale were used research. Statistical calculations performed through factor analysis, Mann-Whitney U test Pearson coefficient. The expert group selected 5 advertisementitems out 40 samples. According to experts, these samples meet criteria professional artistic performance include strong emotional meanings. Samples by as stimulus material. Results:There is a division ofprovocative advertisement non-provocative on basis form nature information message. data obtained testify that an indicator change Graphic able influence mood shape worldview advertising product. help respondents’ readiness for introduction particular narrative into discourse, shaping public opinion.
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ژورنال
عنوان ژورنال: Revista de la Universidad del Zulia
سال: 2022
ISSN: ['0041-8811', '2665-0428']
DOI: https://doi.org/10.46925//rdluz.38.47